Case Study - Innovating creator monetization in a new era
MadFi enables creator monetization via real-time subscriptions and seamless brand sponsorships.
- Client
- MadFinance
- Year
- Service
- Web development, Design
Overview
MadFi is building a decentralized ad protocol that flips the traditional ad model by giving creators and users direct control over monetization and data. Their bounty product lets brands escrow sponsorship funds on-chain, while creators bid to fulfill them with posts on decentralized social like Lens.
They wanted help bringing this bounty system to life—from onboarding and post creation, to matching creators with brands, all while staying true to web3-native principles like transparency, verifiable attribution, and opt-in engagement.
I helped turn early ideas into working UX. We started with low-fidelity wireframing on figma to validate flows, then polished the UI and UX before building the actual frontend.
What I did
- Frontend (Next.js)
- TailwindCSS
- SEO
- Infrastructure
Highlights
- Integrated AI-assisted content creation using ChatGPT API
- Created a dynamic dashboard for creators and sponsors
- Ensured seamless Lens protocol integration and future-proofed for DeSo/Twitter
- Supported modular expansion for things like Creator Badges and attribution engine
Impact
The product shipped as part of MadFi’s growing creator stack, powering decentralized influencer marketing with real-time payments and transparent reporting.
MadFi is shaping the next generation of creator monetization with open protocols, user-owned data, and web3-native incentives.